How to conduct a complete SEO competitor analysis
First impressions are important, and misleading, unwanted Google results can turn innocent searches into An SEO competitor analysis is the act of checking out your industry’s competitive landscape online, evaluating your SEO competition, and analyzing the information you uncover to boost your own website SEO and climb up the rankings.
What is an SEO competitor analysis?
With two-thirds of all clicks going to the first five organic search results on Google, developing an SEO strategy, creating great content, and performing technical SEO audits still isn’t a guarantee that your content will get the attention it deserves. In fact, 90% of web pages get no search traffic from Google at all! But if you’re not getting that traffic, who is? Your SEO competitors.
The fact is, you will struggle to gain visibility in the search results if your competitors are doing all these things – and doing them better than you. That’s where an SEO competitor analysis comes in.
There are two ways of looking at your competitors – as a pain – or as a rich source of information. To tap into this treasure-trove of data, your organic search strategy needs to include SEO competitor analysis. When done correctly, it will help you create better, more targeted content, move up the search engine rankings, and attract more relevant traffic to your website.
Before you can begin beating the competition, you need to first know:
- Who your ‘real’ search competitors are; clue, it’s not always who you might think
- Which keywords they are ranking and receiving organic traffic for