7 powerful SEO link building strategies
How to get backlinks that will boost your search rankings and help you build your brand.
Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or just become less relevant as time goes by. That means you have to continue to find new backlink opportunities to keep your search ranking high.
I spend all my working hours thinking about SEO and helping people improve theirs, so I've learned a lot of creative strategies for getting backlinks. Here are the seven I recommend the most.
1. Replicate your competitors' SEO backlinks
Figuring out who's linking to your competitors is a huge win. Competitor backlinks will almost certainly be on sites that are relevant to your niche, so you know they'd be quality backlinks for SEO.
This could be a massive manual project, but there are tools (free and paid) that help you analyze the backlink profiles of your competitors. I'll use my free tool, Online Backlink Checker (part of Link-Assistant.com), as an example, but the process would be pretty similar for any other software.
All you need to do is open the tool, enter the competitor's URL, and click Check backlinks. The tool will audit the domain and generate a backlink profile, including the number of backlinks, the percent of dofollow backlinks, and historical data. Here's what that might look like.
Scroll down, and you'll see the actual list of backlinks. To get the most powerful prospects, you can filter the results by Page InLink Rank and Dofollow.
Take a look through the backlink pages, pick the most powerful opportunities, and then reach out to those sites to see if they'd be willing to link to your site. Just one thing: before you reach out, check to see if you already have a backlink from those providers—if you do, acknowledge that before asking for another.